BuzzFeed, Inc. Johnson III , to focus on tracking viral content. Kenneth Lerer , co-founder and chairman of The Huffington Post , started as a co-founder and investor in BuzzFeed and is now the executive chairman. Originally known for online quizzes, " listicles ", and pop culture articles, the company has grown into a global media and technology company, providing coverage on a variety of topics including politics, DIY , animals, and business.
Despite BuzzFeed's entrance into serious journalism, a Pew Research Center survey found that in the United States, BuzzFeed was viewed as an unreliable source by the majority of respondents, regardless of age or political affiliation.
Prior to establishing BuzzFeed, Peretti was director of research and development and the OpenLab at Eyebeam , Johnson's New York City-based art and technology nonprofit, where he experimented with other viral media.
In , while working at the Huffington Post , Peretti started BuzzFeed originally called BuzzFeed Laboratories  as a side project, in partnership with his former supervisor John Johnson.
In the beginning, BuzzFeed employed no writers or editors, just an "algorithm to cull stories from around the web that were showing stirrings of virality.
The messages were sent based on algorithms which examined the links that were being quickly disseminated, scouring through the feeds of hundreds of blogs that were aggregating them. Later, the site began spotlighting the most popular links that BuzzBot found. Peretti hired curators to help describe the content that was popular around the web. The layoffs would affect approximately employees.
BuzzFeed has said that it intends to stay independent. Peretti said he would not be taking a salary until the end of the pandemic. Many staffers expressed relief at this announcement as there were no layoffs. On May 13, the company shut down its divisions in the UK and Australia furloughing 10 news staff in the UK, as well as four in its Australian outpost.
BuzzFeed's first acquisition was in when the company purchased Kingfish Labs, a startup founded by Rob Fishman , initially focused on optimizing Facebook ads. BuzzFeed produces daily content, in which the work of staff reporters, contributors, syndicated cartoon artists, and its community are featured.
Popular formats on the website include lists, videos, and quizzes. The style of such content inspired the parody website ClickHole. BuzzFeed's news division began in December with the appointment of Ben Smith as editor-in-chief. Its production studio and team are based in Los Angeles. In August , the company announced a new division, BuzzFeed Motion Pictures, which may produce feature-length films. BuzzFeed started an in-house podcasting team in , through which the podcasts Another Round and Internet Explorer were developed and launched.
It cancelled most of its podcasts, including See Something, Say Something. Users initially are limited to publishing only one post per day, but may increase their submission capacity by raising their "Cat Power",  described on the BuzzFeed website as "an official measure of your rank in BuzzFeed's Community. In January , BuzzFeed's user-generated community content accumulated million views.
In February , BuzzFeed News voted to unionise, following major layoffs. A dispute between BuzzFeed's upper executives and the union began when the executives failed to show up to a meeting. BuzzFeed receives the majority of its traffic by creating content that is shared on social media websites. BuzzFeed works by judging their content on how viral it will become, operating in a "continuous feedback loop" where all of its articles and videos are used as input for its sophisticated data operation. Using an algorithm dubbed "Viral Rank" created by Jonah Peretti and Duncan Watts , the company uses this formula to let editors, users, and advertisers try many different ideas, which maximizes distribution.
BuzzFeed's video series on comfort food , Tasty , is made for Facebook , where it has million followers as of December Tasty has also released a cookbook. The company also operates international versions of Tasty. These products are sold in collaboration with Walmart.
The series is similar, in that three items or experiences are valued from different companies, each at their different price point, but focus on material items and experiences, such as plane seats, hotel rooms, and haircuts. BuzzFeed Unsolved is the most successful web series [ by whom? The show covers some of history's most famous unsolved mysteries, presenting them and the theories that surround them in a comedic manner. In some episodes, they even visit the places involved with the mystery, often ghost hunting during Supernatural episodes.
The Try Guys are a quartet of friends Eugene Lee Yang , Ned Fulmer , Keith Habersberger , and Zach Kornfeld who put themselves in different, and at times, compromising situations and record the results. This show features the couple on two different dates, one at home featuring a homemade meal using a BuzzFeed Tasty Recipe and one at a restaurant in the Los Angeles area. Each episode focuses on one particular meal, such as baked salmon or hamburgers.
At the end of each episode, Ned and Ariel would decide whether they preferred the home-cooked meal and the accompanying ambiance and price tag or the meal at the restaurant.
However, the couple left BuzzFeed with the Try Guys in , and the series was subsequently canceled. In February , a post resulting in a debate over the color of an item of clothing from BuzzFeed's Tumblr editor Cates Holderness garnered more than 28 million views in one day, setting a record for most concurrent visitors to a BuzzFeed post.
After creating a simple poll for users of the site, she left work and took the subway back to her Brooklyn home. When she got off the train and checked her telephone, it was overwhelmed by the messages on various sites. I thought somebody had died, maybe.
I didn't know what was going on. On April 8, , two BuzzFeed interns created a live stream on Facebook , during which rubber bands were wrapped one by one around a watermelon until the pressure caused it to explode. The Daily Dot compared it to something from America's Funniest Home Videos or by the comedian Gallagher , and "just as stupid-funny, but with incredible immediacy and zero production costs".
The video is seen as part of Facebook's strategy to shift to live video, Facebook Live , to counter the rise of Snapchat and Periscope among a younger audience. In , staff of BuzzFeed news was nominated and a finalist for a Pulitzer Prize in their international reporting category for their article that "proved that operatives with apparent ties to Vladimir Putin have engaged in a targeted killing campaign against his perceived enemies on British and American soil".
BuzzFeed has been accused of plagiarizing original content from competitors throughout the online and offline press. In June , Gawker 's Adrian Chen observed that one of BuzzFeed's most popular writers— Matt Stopera —frequently had copied and pasted "chunks of text into lists without attribution. Answers ", all without credit. BuzzFeed has been the subject of multiple copyright infringement lawsuits, for both using content it had no rights to and encouraging its proliferation without attributing its sources: one for an individual photographer's photograph,  and another for nine celebrity photographs from a single photography company.
In June , BuzzFeed News senior reporter Ryan Broderick was fired after it was revealed he had "plagiarized or misattributed information in at least 11 of his articles. In October , a Pew Research Center survey  found that in the United States, BuzzFeed was viewed as an unreliable source by the majority of people, regardless of political affiliation.
In January , Buzzfeed again faced heavy criticism from several mainstream media outlets, along with then-President elect Donald Trump , for publishing 35 pages of unverified memos in full, known as the Steele dossier. A spokesman for Mueller's office characterized the BuzzFeed report as "not accurate". Matthew Perpetua , BuzzFeed's director of quizzes, published a blog post in January after being laid off, revealing that many of the site's most popular quizzes were created by unpaid contributors.
In April , BuzzFeed drew scrutiny after Gawker observed the publication had deleted two posts that criticized advertisers. Ben Smith apologized in a memo to staff for his actions: "I blew it. Twice in the past couple of months, I've asked editors—over their better judgment and without any respect to our standards or process—to delete recently published posts from the site.
Both involved the same thing: my overreaction to questions we've been wrestling with about the place of personal opinion pieces on our site. I reacted impulsively when I saw the posts and I was wrong to do that. We've reinstated both with a brief note". In , the Advertising Standards Authority of the United Kingdom ruled that BuzzFeed broke the UK advertising rules for failing to make it clear that an article on "14 Laundry Fails We've All Experienced" that promoted Dylon was an online advertorial paid for by the brand.
I'm just less interested because, ugh, men. Subramanian said that her provocative approach raised concerns of tokenism that might hamper BuzzFeed's stated goals. BuzzFeed states in its editorial guide that "we firmly believe that for a number of issues, including civil rights, women's rights, anti-racism, and LGBT equality, there are not two sides". In June , the left-leaning media watchdog Fairness and Accuracy in Reporting found that in BuzzFeed stories about Barack Obama , 65 were positive, 34 were neutral, and one was critical.
The report called BuzzFeed's coverage of Obama "creepy" and "almost uniformly uncritical and often sycophantic". Peretti said, "We certainly don't like to turn away revenue that funds all the important work we do across the company. However, in some cases we must make business exceptions: we don't run cigarette ads because they are hazardous to our health, and we won't accept Trump ads for the exact same reason.
In January , BuzzFeed released what became known as the " Steele dossier ", an uncorroborated private intelligence report that alleges several salacious accusations of Trump. Margaret Sullivan at The Washington Post wrote of the release, "It's a bad idea, and always has been, to publish unverified smears". From Wikipedia, the free encyclopedia.
This is the latest accepted revision , reviewed on 26 August Internet media and news company based in New York City. Entertainment News. Jonah Peretti John S. Johnson III. Muhlheim CFO. This section needs to be updated. The reason given is: advertising information from and expansion plans from Please update this article to reflect recent events or newly available information.
March Main article: BuzzFeed News. The reason given is: sources are from Main article: Worth It TV series. Main article: The dress. The most interesting thing to me is that it traveled. It went from New York media circle-jerk Twitter to international. And you could see it in my Twitter notifications because people started having conversations in, like, Spanish and Portuguese and then Japanese and Chinese and Thai and Arabic.
It was amazing to watch this move from a local thing to, like, a massive international phenomenon. Main article: Exploding watermelon stunt.